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NEW: Color Endure Product Line
Color Endure takes color preservation one step further with Joico's exclusive Multi-Spectrum Defense Complex™, a three-phase technology to prolong color longevity and tonal integrity.
oico-Exclusive Formula Keeps Clients True To Hue!
That first day, your new hair color is beautiful. But nothing’s worse than watching your gorgeous color fade from lush to lackluster. Joico’s Color Endure is the three-step solution to defend, protect and nourish your vulnerable locks and vibrant new hair color. Designed for the salon client who is committed to keeping true to hue, Color Endure takes color preservation to an advanced level using Joico's exclusive Multi-Spectrum Defense Complex.
This innovative three-step regimen is crafted specifically for the needs of color-treated hair. By using green tea-derived antioxidants and broad-spectrum ultraviolet protectants, Color Endure defends hair against destructive free-radicals and sun damage that can strip pigment. Additionally, Joico’s exclusive Quadramine Complex, a scientifically balanced blend of the same 19 amino acids found in human hair, is formulated to strengthen and nurture distressed strands.
Joico’s select Multi-Spectrum Defense Complex stages a three-phase attack against color fading and tonal loss with:
• Color Endure Shampoo
Indulge with this color maintenance shampoo, which gently cleanses and coddles hair without disturbing the color molecules. Color will last longer without tonal change.
• Color Endure Conditioner
Hues stay sumptuous with this beneficial color-preserving conditioner and hair is rendered soft, strong and manageable.
• Color Endure Leave-In Protectant
A dose of this gentle, weightless color protectant spray promotes long-lasting color, preventing color loss and tonal changes.
Joico's Color Endure collection is scented with an opulent blend of florals including tuberose, jasmine and violet that is grounded by sensuous warm amber and sandalwood.
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